![]() Adding your PWA to the Home Screen directly from the browser is a great advantage over both apps and websites. The process is smooth and requires no authorization or installation. When a user opens a PWA, they receive a notification suggesting to add it to the home screen for easier future access. You can also use direct links to a product or information in your marketing campaigns. The customers can follow a hyperlink and access the required information without searching for it. Unlike native apps, PWA can provide direct links to the necessary section of your website. Then, you can deploy it both to the Apple App Store and Google Play Store without developing an app from scratch, which is extremely expensive and time-consuming. Thanks to Trusted Web Activity, you can convert any Progressive Web App into a native app within a few hours. The opportunity to be listed in an app store is one of the main reasons business owners invest in iOS and Android apps development. PWA is the solution highly promoted by Google developers, so most of the progressive web apps load almost instantly on mobile devices and fit in well with these requirements. We guess you have noticed it while testing your websites with the Google PageSpeed Insights. Google’s SEO requirements have become pretty strict over the past few years. However, customers will finish the purchase only after reestablishing the connection. Moreover, it’s even possible to checkout online. When a user clicks the Back button, they see a cached page with the previously retrieved data, not a 404 page. It significantly boosts user experience as this feature allows browsing a store while on the subway or being in areas with a bad internet connection. Furthermore, the cache storage is independent of the remote server. It’s possible to override standard browser caching with custom rules. PWA can operate in an “offline mode” like a mobile application. It’s a unique communication channel that can become an indispensable part of your users’ every day. Push notifications are great for launching solid marketing campaigns to inform customers about hot offers, news, order progress, and more. This functionality motivates customers to open the app more often, ensuring doubling up the time spent on shopping and increasing your conversion rate. PWA supports push notifications which is a great feature to keep current users engaged and re-engage those who abandoned their carts during checkout. Moreover, PWA removes lags while browsing, which improves user experience and satisfaction. It results in a much faster page load speed. PWAs use Client-Side Rendering, allowing developers to make their websites entirely rendered in the browser with JavaScript. ![]() If your website loads more than in 3 seconds, 53 % of visitors will leave it and never come back. A single native app may cost you $10,000, while progressive web apps are more affordable. That’s not only cost-efficient but also allows your brand to cover a bigger audience, regardless of their devices. You don’t need to spend money on PWA development for each browser or device as it’s the same for all systems. It helps to avoid the limitations of specific platforms and browsers. Moreover, PWAs work on different browsers and screen sizes (iOS, Android, mobile devices, laptops, etc.). PWA works on any platform, both offline and online. Below you’ll find an overview of Progressive Web Apps technology, its features and benefits, practical tips, and how to integrate PWA into your Magento 2 store. Although PWA has been around for a while, its popularity has skyrocketed over the past few years. Progressive Web Apps (PWA) is a relatively new and promising technology that changes the way people interact with websites. Fortunately, the industry is constantly changing, and entrepreneurs have more tools to win over mobile users. However, struggling to create an effective technological solution for users, merchants discover that app development is costly and time-consuming. They spend fortunes on innovations, improving user experience and performance. ![]() This trend pushes online retailers to adapt to new shopping habits and high expectations of customers. Mobile shopping has been experiencing tremendous growth in the last few years.
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